F.I.R.S.T.™ Business Foundation Building
Stop Spinning Your Wheels. Build a Business Model That Actually Works.The F.I.R.S.T.™ Framework helps you transform your business idea into a tested, validated offer—with real customers and actual revenue.
Unlock Your Business Potential
Stop Building in Circles. Start Building What Works.
You have an idea. Maybe you’ve even made a few sales. But something’s not clicking. Your offer feels fuzzy. Your messaging doesn’t land. You’re not sure who you’re actually serving or why they should choose you. You’re working hard but not gaining traction.
The F.I.R.S.T.™ Framework stops the spinning. Over 4 weeks, you’ll clarify your foundation, identify your ideal customer, research your competitive position, structure your offer, and test it with real prospects. No more guessing. No more building things nobody wants. Just a systematic approach to creating a business model that generates revenue.
What’s Included
- Complete 4-week framework with implementation worksheets
- Business Clarity Framework and Core Offer Alignment Worksheet
- Operational Gap Assessment tool
- Ideal Client Builder template
- Problem Language Mapping Template
- Interview & Validation Prep Guide with scripts
- Market Match Scorecard
- Competitor Mapping Matrix
- Offer Positioning Comparison tool
- Customer Insight Analyzer
- Value Proposition Audit framework
- MVP Offer Builder
- Delivery Channel Selector
- Test Launch Toolkit
- Sales & Feedback Tracker
- Lifetime access to all materials
- Email support for technical issues
- Access to free alumni community
What the F.I.R.S.T.™ Framework Helps You Accomplish
Foundation Clarity
Define what your business actually stands for. Identify your core value propositions and spot operational gaps before they become expensive problems. Build on solid ground instead of shifting assumptions.
Offer Structure
Build a minimum viable version of your offer that you can test immediately. Stop over-engineering solutions before you know what customers actually want. Create something you can sell this month, not next year.
Customer Precision
Stop guessing who you serve. Pinpoint your ideal customer with specificity that makes marketing easier and sales conversations clearer. Understand their real pain points—not what you think they need.
Delivery Systems
Identify the simplest way to deliver value without burning out. Choose mechanisms that match your working style and customer preferences. Set up basic systems that support revenue generation, not complicate it.
Market Validation
Test your assumptions with real people before you build too much. Gather feedback that either confirms your direction or reveals pivots that strengthen your offer. Either outcome saves time and money.
Revenue Generation
Move from theory to transaction. Pilot your offer with real prospects, collect payment, and deliver value. Generate your first sales or create more consistent revenue streams.
Competitive Positioning
Understand where you fit in the market landscape. Identify what makes you different—not just better. Position yourself in a way that attracts your ideal customers and repels poor-fit prospects.
Feedback Integration
Develop strategic feedback loops that improve your offer with each customer interaction. Learn what’s working and what needs adjustment based on real data, not assumptions.
Build From Strength, Not From Scratch
Here’s what I’ve learned building businesses and helping hundreds of entrepreneurs do the same: The fastest path to revenue isn’t learning everything from scratch. It’s building on what you already understand naturally and filling in only the specific gaps that matter.
Most business programs teach you a complete methodology—their way of doing everything. But that approach ignores what you already bring to the table. It forces you into systems that might not match how you naturally work.
The F.I.R.S.T.™ Framework is different. We help you identify where your foundation is already solid and where the actual gaps are. Then we focus your energy only on what needs attention. This prevents you from wasting months perfecting things that don’t move the needle while ignoring critical elements that do.
You don’t need to become someone else to build a successful business. You need a clear framework that helps you leverage your natural strengths while systematically addressing your blind spots.
Week 1: Know What You’re Building and Why
Most businesses fail not because of bad execution, but because of unclear foundations. Week 1 forces you to articulate what your business actually stands for, identify your core value propositions, and spot operational gaps before they become problems.
You’ll complete the Business Clarity Framework to define your mission beyond vague statements. The Core Offer Alignment Worksheet ensures what you’re building matches what the market needs and what you can sustainably deliver. The Operational Gap Assessment reveals where you’re missing critical components—before customers discover them.
This foundation work feels less exciting than launching, but it prevents the common trap of building confidently in the wrong direction.
Milestone: “I have a clear foundation and know what my business must solve for.”
Week 2: Stop Marketing to Everyone. Serve Someone Specific.
“Everyone is my customer” is a recipe for no customers. Week 2 helps you pinpoint exactly who you serve with enough specificity that your marketing becomes easier and your sales conversations become clearer.
The Ideal Client Builder goes beyond demographics to understand psychographics—how your customers think, what frustrates them, what they’ve already tried. The Problem Language Mapping Template captures the exact words they use to describe their struggles, so your messaging resonates immediately.
You’ll prepare for validation conversations using the Interview & Validation Prep Guide, then use the Market Match Scorecard to confirm you’re targeting people who actually need what you offer and can afford to pay for it.
Milestone: “I know exactly who I serve, what they struggle with, and how to reach them.”
Week 3: Understand Where You Fit in the Market
You’re not building in a vacuum. Week 3 helps you understand your competitive landscape and identify what makes you different—not just better, but distinctively positioned.
The Competitor Mapping Matrix analyzes who else serves your target market and how they position themselves. The Offer Positioning Comparison reveals gaps in the market—problems your competitors aren’t solving or segments they’re ignoring. The Customer Insight Analyzer organizes feedback patterns from your validation conversations.
Most importantly, the Value Proposition Audit ensures you can articulate why someone should choose you in a way that’s about them, not about you. This clarity prevents you from competing on price when you should be competing on unique value.
Milestone: “I understand my competitive landscape and know how to stand out.”
Week 4: Build Your MVP and Generate Revenue
Week 4 is where theory becomes transaction. You’ll build a minimum viable version of your offer using the MVP Offer Builder—just enough to test with real customers, not so much that you’ve over-engineered before validation.
The Delivery Channel Selector helps you choose the simplest way to deliver value without burning out. The Test Launch Toolkit provides scripts, sequences, and frameworks for piloting your offer with real prospects. The Sales & Feedback Tracker documents what’s working and what needs adjustment.
This isn’t about perfection. It’s about getting your offer in front of real people, collecting payment, delivering value, and learning what to refine. Revenue is the ultimate validation—and Week 4 is designed to generate it.
Milestone: “I’ve tested a working offer and have clear feedback to refine and grow.”
Choose Your Learning Path: DIY or Cohort
DIY Program – $497
Best For:
- Self-directed learners who implement independently
- Entrepreneurs who prefer working at their own pace
- Those who learn best through written frameworks and templates
- People with unpredictable schedules who need flexibility
What’s Included:
- Complete 4-week framework with all worksheets and templates
- Business Clarity Framework and assessment tools
- Ideal Client Builder and validation scripts
- Competitor research and positioning tools
- MVP Offer Builder and Test Launch Toolkit
- Self-paced implementation (move as fast or slow as you need)
- Lifetime access to all materials
- Email support for technical issues
- Access to free alumni community
What’s NOT Included:
- Live teaching sessions
- Direct access to Sean for questions
- Implementation accountability
- Peer group support and feedback
- Weekly check-ins
Investment: $497 one-time payment
Cohort Program – $1,497
Best For:
- People who learn better in group settings
- Entrepreneurs who want structured accountability
- Those who benefit from real-time Q&A and feedback
- People who value peer connections and community support
What’s Included:
- Everything in the DIY program PLUS:
- 4-week live cohort experience (Weeks 1 & 3: live teaching sessions, Weeks 2 & 4: implementation weeks)
- Live teaching sessions with Sean (2-2.5 hours per content week)
- Real-time Q&A and framework guidance during live sessions
- Peer community access for collaboration and support
- Alumni network mentorship during implementation weeks
- Implementation accountability structure
- Recorded session access (available during cohort only)
- Cohort-specific private community
What’s NOT Included:
- One-on-one coaching (see Strategic Coaching for personalized support)
- Custom strategy development specific to your business
- Unlimited direct access to Sean outside of live sessions
- Lifetime access to recordings (available during cohort only)
Investment: $1,497 one-time payment
Need Even More Support?
Strategic Coaching – $1,500/quarter
For entrepreneurs who want one-on-one guidance tailored to their specific situation, Strategic Coaching provides:
- 6 biweekly coaching sessions over 3 months
- Flexible topic focus based on your current needs
- Direct access for personalized problem-solving
- Implementation support between sessions
Strategic Coaching is relationship-based, not program-specific. You can work on any business challenge, whether you’re in F.I.R.S.T.™ or addressing different needs entirely.
Still Not Sure Which Option Is Right for You?
Take the PathSelector™ Assessment (free) to get personalized guidance on which learning path and program matches your current stage and learning style.
Not Sure If Your Business Idea Is Viable Yet?
The F.I.R.S.T.™ Framework helps you build a working business model—but it assumes you’ve already identified a viable opportunity worth pursuing.
If you’re still evaluating multiple business ideas, struggling to choose which direction to focus on, or unsure whether your idea aligns with your circumstances and abilities, start with the R.A.T.E.™ Framework first.
R.A.T.E.™ (Risk, Alignment, Target, Entry) helps you systematically evaluate which business ideas are worth pursuing before you invest time building. It’s the validation step that comes before foundation building.
Frequently Asked Questions
What's the difference between DIY and Cohort?
The DIY program ($497) is self-paced with all frameworks and templates for independent implementation. The Cohort program ($1,497) adds live teaching sessions with Sean, real-time Q&A, peer community support, and structured accountability over 4 weeks. Both use the same framework—the difference is in delivery format and support level.
What time commitment is required?
DIY: Plan for 4-6 hours per week working through materials at your own pace over 4 weeks.
Cohort: Plan for 4-6 hours per week plus attendance at live teaching sessions (Weeks 1 & 3, 2-2.5 hours each). Implementation happens during Weeks 2 & 4 with peer support but no live sessions.
Do I need to complete R.A.T.E.™ first?
Not required if you already have a validated business idea and know it aligns with your circumstances. However, if you’re still evaluating multiple ideas or unsure about viability, R.A.T.E.™ prevents you from building the wrong business efficiently. Most successful F.I.R.S.T.™ participants have completed R.A.T.E.™ first.
What if I've already started my business?
F.I.R.S.T.™ works for early-stage businesses ($0-$30K total revenue) that haven’t achieved consistent traction. If you’re spinning your wheels, unclear on positioning, or struggling to generate consistent sales, F.I.R.S.T.™ helps you rebuild your foundation systematically. Both DIY and Cohort formats work for established businesses needing clarity.
How is this different from other business building programs?
Most programs teach you their complete methodology—their way of doing everything. F.I.R.S.T.™ helps you identify where your foundation is already solid and focuses your energy only on actual gaps. We build from your strengths, not from scratch. This prevents wasted effort on things that don’t move the needle.
Can I upgrade from DIY to Cohort later?
Cohorts run twice per year (January-April and August-November). If you purchase DIY and later want the cohort experience, you can apply your DIY purchase ($497) toward the cohort price ($1,497), paying only the $1,000 difference. Contact us to arrange the upgrade before cohort enrollment closes.
What if I need one-on-one help beyond the Cohort?
Strategic Coaching ($1,500/quarter) provides personalized one-on-one guidance with biweekly sessions tailored to your specific situation. This is ideal if you need custom strategy development or prefer individual attention beyond group learning. Coaching can be added alongside DIY or Cohort participation.
What comes after F.I.R.S.T.™?
Upon completion, you’ll have a tested offer and initial revenue. Most graduates continue with the P.A.U.S.E.™ Framework to refine positioning and timing strategy, or T.I.M.E.D.™ to systematize operations for scaling. You’ll receive guidance on next steps based on your completion assessment.
Is there a refund policy?
All purchases are final. Before purchasing, we encourage you to:
- Take the PathSelector™ Assessment (free) to confirm F.I.R.S.T.™ and the right format (DIY vs. Cohort) match your stage and learning style
- Review the R.E.A.L.™ Framework presentation to understand natural abilities discovery
- Complete R.A.T.E.™ if you haven’t validated your business idea yet
- Watch the relevant mini-series episodes on The Coaches Corner YouTube channel for additional context
These free resources help ensure F.I.R.S.T.™ aligns with where you are in your entrepreneurial journey. Both DIY and Cohort formats work best for self-directed learners ready to implement independently or with structured group support.
Ready to Stop Guessing and Start Building a Business That Works?
he F.I.R.S.T.™ Framework gives you the systematic approach to transform your business idea into a tested, validated offer—with real customers and actual revenue.
Investment: $497 (one-time payment, lifetime access)