Your business has changed since you set it up. Has your model kept up?
Your market moved. Your audience evolved. Your offers multiplied. But the positioning, pricing and structure underneath them may still be running on decisions made years ago. PathEval™ shows you what’s still working, what stopped, and what’s quietly costing you.
Includes a reviewed Snapshot report and a 45‑minute walkthrough call.
Built for businesses that outgrew their original decisions
- You’ve been in business a few years and haven’t seriously revisited your positioning or model since you set it up.
- Revenue is real, but growth has flattened, or it takes more effort to produce the same results.
- You’re spending on marketing, tools or people and aren’t sure what’s pulling its weight.
- Your audience or market has shifted, and your message hasn’t.
Generally $60K+ in annual revenue and two or more years operating. Still proving your model? ProfitPath™ is built for that conversation.
Drift doesn’t announce itself.
No one decides to let their business drift. It happens one reasonable adjustment at a time — a new offer here, a new channel there, a price that never got revisited. Each change made sense when you made it. Together, they can leave you running a business built for circumstances that no longer exist.
That’s why the visible problem — flat growth, tired marketing, a stretched team — rarely lives where it shows up. PathEval™ traces it back upstream, to the decisions that set it in motion.
Four areas, then versus now
Positioning & audience
Who you serve now versus who you built the business for, and whether your message still lands.
Offers & pricing
What you sell, how it’s priced, and which offers carry the business versus drain it.
Marketing & sales
Which channels and activities are earning their keep, and which are habits.
Operations & capacity
Whether your systems and team structure can support where you’re headed next.
A clear call on what stays and what goes
What’s working and deserves more of your time and budget.
What’s still valuable but no longer fits how your market works now.
What’s quietly costing money, time or focus without returning it.
Most established businesses already have budget in motion. The question is whether it’s going to the right places.
Everything included for $997
Including a then-versus-now look at your audience, offers, positioning and operations.
A written report, reviewed and finalized by me:
We walk through the findings together, pressure-test the priorities, and talk honestly about which next step fits.
How it works
You’ll receive an invoice and your intake.
Including the then-versus-now questions.
Within 7 business days.
On a 45-minute call.
Or none at all — the Snapshot is yours either way.
See what a Snapshot looks like
A second-generation owner had just taken over a decades-old family business — real reputation, real relationships, almost none of the systems underneath them. The Snapshot shows what we found across all four areas, what to keep, what to change, and the order that protects the investment already being considered for marketing.
View the Sample SnapshotThree ways forward
Every PathEval™ Snapshot ends with a recommendation. On your walkthrough call we’ll decide together which path fits your team, your timing and your budget.
Take the plan
PathFinder™ Blueprint, $297. A 3–5 stage plan built from your findings, written so your team or vendors can execute it.
Work through it together
Strategic Coaching. Guided implementation, with me beside you at each stage.
Hand it off
majority.media. Have the work done for you — your findings determine whether that means PathBuild™, PathOperate™ or PathOptimize™, which we’ll settle on your walkthrough call.
Or take your Snapshot and go. It’s yours either way.
Frequently asked questions
Will this increase my revenue?
I won’t promise a number, because results depend on what gets implemented and how. What PathEval™ will do is show you what’s working, what isn’t, and where budget and effort are going that no longer pay off.
How is PathEval™ different from ProfitPath™?
ProfitPath™ asks whether a new model can work. PathEval™ asks whether the model you built still fits the business you’re running now. Different stage, different conversation.
Do you work with businesses that have teams?
Yes. PathEval™ looks at team structure and capacity as part of operations, and the Snapshot is written so it can be shared with the people who will act on it.
Do you use AI?
Yes. AI tools help organize your intake and prepare a first draft. Every Snapshot is reviewed, corrected and finalized by me before it reaches you.
Is this legal, tax or financial advice?
No. Where your findings point to legal, tax or financial questions, the Snapshot will flag them and recommend bringing in a licensed professional.
How long does the whole process take?
Typically two to three weeks: your intake, 7 business days for the Snapshot, then the walkthrough call.
See your business as it is now, not as you set it up.
$997 for a Keep / Change / Cut verdict, a reviewed Snapshot and a walkthrough call.
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