Business Building
Create a Scalable Business Beyond 1:1 Time TradingA strategic foundation for entrepreneurs who want to build systems, leverage, and a sellable asset—not just replace their income with self-employment.
BUILD FOR SCALE AND LEVERAGE
From Self-Employment to True Business
You’re not looking for a job replacement or portfolio work—you want to build something that can grow beyond you. The Business Building path gives you a validated foundation, strategic roadmap, and clear next steps to create systems, build a team, and develop a sellable asset. This is entrepreneurship, not self-employment.
What’s Included in R.A.T.E.™
- Risk profile assessment (understand what you can sustain)
- Archetype alignment (match business model to your strengths)
- Target model evaluation (validate before you build)
- Entry path strategy (clear first steps without overwhelm)
- Market validation framework (test before committing resources)
- Business model clarity (scalability vs. lifestyle design)
- Foundation gap analysis (what you need before launch)
- 4 weekly strategy sessions (expert guidance throughout)
What I Can Help You With
Business Validation
Market Testing
Model Selection
Entry Strategy
Risk Assessment
Team Planning
Scalability Design
Exit Potential
YOUR PATH TO STRATEGIC BUSINESS BUILDING
Business Building isn’t about speed—it’s about foundation. The R.A.T.E.™ validation program has helped entrepreneurs avoid costly mistakes by validating their business model, understanding their risk tolerance, and building the right foundation before investing significant time or money. This is how you build strategically, not reactively.
Strategic Foundation Assessment
Get a complete assessment of your business model, market opportunity, and readiness to build. We help you validate your idea against real market conditions, identify gaps in your foundation, and determine whether you’re truly ready to commit. You’ll know if your business model is viable—before you invest months or money building it.
Customized Entry Roadmap
Turn validation into strategic action with a risk-aligned implementation plan. Your roadmap accounts for your financial runway, family situation, and risk tolerance—showing you the safest path to building your business. Each step is designed to validate assumptions and minimize exposure while making measurable progress.
Growth & Leverage Strategy
Access our frameworks for building businesses that scale beyond your personal time. We provide tools for creating systems, building teams, and developing leverage—so you’re creating a real business asset, not just buying yourself a job. This is about entrepreneurship that can grow and eventually operate without you.
Validate Before You Build
Start with DIY validation, add expert coaching, or get comprehensive strategic support through validation and beyond.
R.A.T.E.™ DIY Program
Self-Guided Validation- 4 weekly module workbooks (PDF)
- Milestone checklists
- Business Opportunity Scoring Matrix
- Market Validation Interview Guide
- Readiness Assessment
- Perfect for: Strategic builders who want the validation framework and will execute independently
R.A.T.E.™ Validation Program
4-Week Validation- Everything in Tier 1 PLUS:
- Email support throughout program
- Validation accountability
- Decision support at each milestone
- Target Outcome: Clear decision on which business to pursue + validated market interest + readiness for F.I.R.S.T.™
- Perfect for: Entrepreneurs who want expert guidance through validation process
Business Building Foundation Package
Validation + Strategic Coaching- Everything in Tier 2 PLUS:
- 3 Months Strategic Coaching (6 bi-weekly sessions – $1,500 value)
- Validation through initial implementation support
- Strategic guidance as you test and refine your model
- Accountability through early execution phase
- 4 months total support (validation + implementation)
- Target Outcome: Validated business model + initial market traction + readiness for full business build
- Perfect for: Strategic builders who want validation with ongoing support before committing to full business development
ADD STRATEGIC COACHING ANYTIME
Already completed R.A.T.E.™ and want ongoing support?
Strategic Coaching: $1,500/quarter (6 bi-weekly sessions)
- Strategic partnership through validation and testing
- Expert guidance on complex business decisions
- Accountability as you move from validation to execution
- Support navigating pivots and refinements
Business Validation Workshops
Validate your business model with expert guidance in hands-on workshops. Join small group sessions focused on testing assumptions, validating market demand, and building strategic foundations. Limited to 5 participants. Perfect for entrepreneurs who want to build right the first time instead of learning from expensive mistakes.
Frequently Asked Questions
How is R.A.T.E.™ different from just starting my business?
R.A.T.E.™ validates your business model before you commit significant resources. Most business failures happen because of poor foundations—we help you avoid that by testing assumptions first.
How long does the R.A.T.E.™ program take?
R.A.T.E.™ is a 4-week validation program. After completion, you’ll have clarity on whether and how to move forward.
How much money do I need to start a business?
It varies by business model. R.A.T.E.™ helps you understand the real capital requirements for your specific business and whether your runway supports it.
What happens after R.A.T.E.™?
If validation confirms your model is viable, you can move to F.I.R.S.T.™ (business model development) or other implementation pathways. If not, we help you pivot or reconsider.
Is this for product or service businesses?
Both. R.A.T.E.™ works for any business model—we adapt the validation framework to your specific type of business.
How do I know if I'm ready for Business Building vs. Portfolio Career?
If you want systems, team, and scalability beyond your personal effort—you’re ready for Business Building. If you want sustainable income without that complexity—Portfolio Career is better.
“I almost launched my business based on assumptions. R.A.T.E.™ made me test everything first—and I discovered my original model wouldn’t work. We pivoted, validated the new approach, and launched six months later with actual demand. Saved me from a $50K mistake.”
“I thought I was ready to build. R.A.T.E.™ showed me I had foundation gaps I never considered—legal structure, pricing model, market positioning. We fixed those first, then launched strategically. Hit $10K/month in three months because the foundation was solid.”
“The archetype alignment was eye-opening. I was trying to build a business model that didn’t fit my strengths or lifestyle. R.A.T.E.™ helped me design something I could actually sustain long-term. Two years in, I have a team of five and we’re profitable.”