The R.A.T.E.™ Framework
Pick the Right Business Idea for Your LifeStop guessing which business idea to start. This 4-week program helps you figure out which idea fits your life, your skills, and what people actually want to buy.
Pick Your Best Business Idea
How It Works
Each week, you get worksheets that help you think through one important question about your business ideas.
Week 1: What can you handle right now? (Time, money, family stuff)
Week 2: What are you naturally good at? (What comes easy to you)
Week 3: Which idea makes the most sense? (Score your ideas)
Week 4: Will people actually buy it? (Talk to real customers)
By the end, you’ll know which idea to move forward with—no more wondering “what if.”
What You Get
- 4 weekly worksheets (one per week)
- Idea scoring tool to compare your options
- Questions to ask potential customers
- Checklists so you know you’re done
- Simple steps to test if your idea will work
- Keep everything forever
What You’ll Figure Out
What You Can Handle
Figure out how much time and money you really have before picking a business idea.
Match Your Life
Pick ideas that work with your family, schedule, & support system.
What You're Good At
Match your business ideas to things that come naturally to you
Make a Decision
Stop wondering and pick one idea you feel confident about.
Score Your Ideas
Use simple questions to see which ideas are worth your time.
Get Clear
Stop feeling confused about which direction to go.
Test With Real People
Talk to potential customers before you waste time building something.
Know What's Next
Finish with a clear plan for what to do after you pick your idea.
How I Help You
This program gives you worksheets and questions—not rules to follow. Each week, you answer questions about yourself and your ideas. The answers help you see which business idea makes the most sense for your life right now.
I’m not going to tell you exactly what to do. That doesn’t work because everyone’s situation is different. Instead, I’ll help you figure out what works for YOU based on your time, money, skills, and what people actually need.
Weeks 1-2: Understand What You Can Handle
Week 1 helps you get honest about your time, money, and family situation. You’ll figure out how much you can really commit to a business right now—not what you wish you could do, but what’s realistic.
Week 2 is about knowing yourself. What are you naturally good at? What do you enjoy doing? What drains your energy? You’ll match these answers to your business ideas so you pick something that fits how you work.
Weeks 3-4: Pick and Test Your Idea
Week 3 is where you compare all your business ideas side by side. You’ll score each one based on simple questions: Do people need this? Can I actually do this? Does this fit my life? Then you pick your top idea.
Week 4 is about making sure your idea will work. You’ll talk to 5-10 people who might buy from you. Ask them questions. See if they actually want what you’re planning to sell. By the end, you’ll know if your idea is good or if you need to go back to the drawing board.
Frequently Asked Questions
How much time do I need each week?
About 3-5 hours. You’ll fill out worksheets, answer questions about yourself, and (in Week 4) talk to some potential customers. You can work at your own speed.
Will this work for my type of business?
Yes. It doesn’t matter if you want to coach, consult, sell products, or start a service business. The questions work for any type of business.
What happens after I finish?
Most people are ready to start building their business model (that’s my F.I.R.S.T. program). Some need more time to test their idea. We’ll help you figure out what makes sense for you.
Do I need special tools or software?
Nope. You get worksheets you can print or fill out on your computer. Use whatever you already have—Word, Google Docs, even just pen and paper.
Ready to Pick Your Best Business Idea?
Stop guessing and start knowing. Get clear on which idea to pursue in just 4 weeks. $397
One-time payment • Immediate access • Lifetime access to materials